Marketing Tips

If you’ve been hearing more about businesses showing up in AI search lately - ChatGPT, Claude, Perplexity, Google’s AI overviews - and wondering whether any of it affects your small business, the answer is: yes, a bit, and there’s one simple thing you can do about it right now. With the help of AI. Schema markup And it’s one of the things I add to every website I work on. What is schema markup? Schema markup is a small piece of code - you don’t need to understand it or write

“Just send me your words and I’ll drop them into the new pages.” Five words said by your website developer when building your website. Sounds like the hard part is on their side, doesn’t it? It’s not. The words are the hard part. At least for anyone who wants enquiries from their website. Writing copy that makes sense to Google, speaks to the right people, and actually convinces someone to get in touch - that’s not a five-minute job. That’s the whole job. But when a developer

Your website looks good. So why isn’t it getting you enquiries? Here’s the missing layer that almost every small business website needs.

Crafting the right website wording is crucial for small business owners looking to attract customers and drive conversions. Your website is often the first interaction potential customers have with your brand, so it’s essential to get it right.

When it comes to creating a website for your small business, one of the most important decisions you'll face is whether to use a website builder or hire a professional developer. This choice can significantly impact your budget, the functionality of your website, and ultimately, your business's online success.

It’s hard to believe, but my marketing consultancy has officially been up and running for a whole year. Over the past 12 months, I’ve worked with almost 50 small business owners, helping them improve their online presence through websites, social media strategies, and SEO. As I reflect on this milestone, I want to share some important lessons I’ve learned that can help small business owners build their brands and succeed online.

Are you struggling to get your small business noticed online? Having a strong online presence is essential for attracting customers and growing your business. Whether you're just starting out or looking to improve your current visibility, these four simple steps can help you stand out and increase your chances of success.

If you're a small business owner and feel lost in the sea of tech jargon like "website domains," "hosting," "website builders," and "email hosting," don't worry—you're not alone! Building an online presence for your business can be confusing, but understanding the basics will help you get started. Read on for a simple guide to websites for small business owners.

When it comes to creating a website for your small business, selecting the right web builder and platform is crucial. Let’s explore some of the top options to help you make an informed decision.

10 tips for writing a homepage that captures attention, solves problems, and inspires action on your small business website.

Looking to connect with your local community more effectively? Discover 12 simple yet powerful tactics to enhance your visibility on a local scale both on Instagram and online. These tips will help you reach and engage with your local audience.

You’re told that once you know who your ideal audience are and you understand them, everything becomes easier. How do you translate the information you know about your ideal audience into your marketing.

Social Media Sanity: How to Cut Through the Noise and Avoid Overwhelm.

When Meta goes down it is important to remember these key marketing lessons for small business owners. Don't put all your eggs in one basket.

It's an unpopular opinion but for introverts and even some extroverts, why on earth would you want to walk into a room full of strangers who all want to talk to you? About you!? I mean, who in their right mind would put themselves through that, right?

Ever stumbled upon a book that captivates your heart, then 14 years later it enlightens your entrepreneurial journey? That's precisely what happened when Dex and Emma waltzed into my life through "One Day" by David Nicholls on St. Swithin's Day in 2010. Let me share what I’ve learned and how these lessons can supercharge your small business.

Maximise your online presence and attract local customers by optimising your Google Business Profile listing with accurate information, compelling visuals, and customer reviews.

3 game-changing Chat GPT prompts to get your business noticed online.

First off - stop talking about yourself.

Post on local Facebook Community Boards regularly. It’s FREE advertising to locals in your area, direct into their facebook feeds.