How to talk to your ideal customers - so they listen?

If you want your ideal customers to STOP AND LISTEN to you, you need to STOP TALKING ABOUT YOURSELF and your products…

❌ STOP telling people clinical, rational facts about who you are and what you do.*

“I can take your photo”“I can do your marketing”“I can walk your dog”“I have 8 years experience”"I can write your Will""I can sell your house"“I know what it takes”“I have been on this brilliant course”

❗️THIS IS NOT HOW YOU GET THEIR ATTENTION❗️

If you want thumb-stopping social posts, newsletters, and website pages you need to start thinking about the emotional benefits and needs your ideal customers crave.

✅ What are they missing in their home or work life?

✅ What are they trying to achieve?

✅ What would make their life easier?

✅ What are their fears?

✅ What makes them tick?

✅ What is causing them stress?

✅ What makes them happy?

✅ What do they want/crave?

If your ideal customers aren’t liking, clicking, commenting or sending you regular enquiries, drop me a message and let’s work on it together.

*There is a time and a place to tell them all about your credentials and the features of your products. But it’s not whilst you are trying to capture their attention in a sea of constant distractions.