The five-minute website update that helps AI find your business

If you’ve been hearing more about businesses showing up in AI search lately - ChatGPT, Claude, Perplexity, Google’s AI overviews - and wondering whether any of it affects your small business, the answer is: yes, a bit, and there’s one simple thing you can do about it right now. With the help of AI.

Schema markup

And it’s one of the things I add to every website I work on.

What is schema markup?

Schema markup is a small piece of code - you don’t need to understand it or write it yourself - that you add to your website to give Google and AI tools very clear, structured information about your business website. Adding it makes your pages eligible for rich results and improve how LLMs (like Claude, ChatGPT) process your content.

Things like: what kind of business you are, where you’re based, what you offer, your opening hours, your phone number.

Without it, Google has to work this out from your website content. It usually can - but it sometimes gets it wrong, or misses things, or simply deprioritises you in favour of a competitor who has made it easier.

With schema markup, you’re making it explicit. Here’s what I am. Here’s where I am. Here’s what I do.

Why schema markup matters for AI search specifically

When someone asks ChatGPT, Claude or Perplexity to recommend a business - “find me a bookkeeper near Haslemere” or “who does Wix websites in Surrey” - those tools are pulling from structured data as well as general web content.

Schema markup makes it more likely that your business shows up in those results accurately and clearly.

It’s not a guarantee. AI search is still evolving fast. But adding schema markup is a simple, low-effort step that improves your chances - and it costs you nothing except twenty minutes of your time.

How to create your schema markup using Claude or ChatGPT

You don’t need a developer for this. Here’s the prompt I use for every client:

“I run a [type of business] called [business name]. I’m based in [town, county]. I serve customers in [areas you cover]. My services include [list your main services]. My website is [your URL]. Please create a LocalBusiness schema markup in JSON-LD format for my website.”

Copy that prompt, swap in your details, and paste it into Claude (claude.ai - free to use) or ChatGPT. It will generate the code for you.

Have a quick read through before you add it to check it’s accurate - especially the business type, location, URLs, names, prices and services.

If anything looks off, just tell Claude what needs changing and it’ll update it.

How can I add Schema Markup to my website

Add Schema Markup to Wix:

Go to Settings in your Wix dashboard, then SEO, then Structured Data Markup. Paste the code Claude has given you and save.

Add Schema Markup to Squarespace:

Go to Pages, select the page you want to add it to (your homepage is usually the right place to start), then Page Settings > Advanced > Code Injection. Paste the code and save.

On other platforms:

Most website builders have a custom code or header injection option somewhere in their settings. If you’re not sure where, drop me a message and I’ll point you in the right direction.

How can I check schema markup has worked

Once it’s live, go to search.google.com/test/rich-results, paste in your website URL, and run the test. It’ll tell you whether Google can read your schema markup correctly.

If there are errors flagged, don’t panic - go back to Claude, paste in the error message, and ask it to fix the code. It’s usually a quick fix.

Is Schema Markup all I need for SEO?

Schema markup is one piece of the puzzle - a useful one, and an easy win. But it works best alongside the rest of your technical SEO setup: proper meta titles and descriptions, keyword-led content, a well-structured Google Business Profile, and a site that loads quickly on mobile.

If you want all of that sorted properly rather than piecing it together yourself, my Technical SEO Setup service covers the lot. Done for you, in one to two days.