The five-minute website update that helps AI find your business
Updated: Jun 10
If you’ve been hearing more about businesses showing up in AI search lately - ChatGPT, Claude, Perplexity, Google’s AI overviews - and wondering whether any of it affects your small business, the answer is: yes, a bit, and there’s one simple thing you can do about it right now. With the help of AI.
Schema markup
And it’s one of the things I add to every website I work on.
What is schema markup?
Schema markup is a small piece of code - you don’t need to understand it or write it yourself - that you add to your website to give Google and AI tools very clear, structured information about your business website. Adding it makes your pages eligible for rich results and improve how LLMs (like Claude, ChatGPT) process your content.
Things like: what kind of business you are, where you’re based, what you offer, your opening hours, your phone number.
Without it, Google has to work this out from your website content. It usually can - but it sometimes gets it wrong, or misses things, or simply deprioritises you in favour of a competitor who has made it easier.
With schema markup, you’re making it explicit. Here’s what I am. Here’s where I am. Here’s what I do.
Why schema markup matters for AI search specifically
When someone asks ChatGPT, Claude or Perplexity to recommend a business - “find me a bookkeeper near Haslemere” or “who does Wix websites in Surrey” - those tools are pulling from structured data as well as general web content.
Schema markup makes it more likely that your business shows up in those results accurately and clearly.
It’s not a guarantee. AI search is still evolving fast. But adding schema markup is a simple, low-effort step that improves your chances - and it costs you nothing except twenty minutes of your time.
How can I create schema markup?
I've built a free tool that does it for you - no coding, no jargon, just your business details and a block of ready-to-paste code at the end.
The free tool I have created below is available free to site members. It takes 30 seconds to sign up - no payment, just your email address and name. As a member you'll get access to all my exclusive marketing resources, tools and guides to help improve your website.
If you already have a free account on this website you'll see the tool below.
It takes about five minutes. Fill in your business name, address, opening hours, services and a couple of FAQs if you have them, and it generates the full schema block ready to copy. There are step-by-step instructions inside the tool for adding it to both Wix and Squarespace.
Have a quick read through before you add it to check everything looks accurate - especially the business type, location, URLs and services.
How can I add schema markup to my website?
This is also shown in the tool above once you've created the code.
Add Schema Markup to Wix:
Go to Settings in your Wix dashboard → Marketing & SEO → SEO Tools → Advanced SEO → Custom Code. Paste the code the tool has given you and save.
Add Schema Markup to Squarespace:
Go to Pages, select the page you want to add it to (your homepage is usually the right place to start), then Page Settings → Advanced → Code Injection. Paste the code and save.
On other platforms:
Most website builders have a custom code or header injection option somewhere in their settings. If you’re not sure where, drop me a message and I’ll point you in the right direction.
How can I check schema markup has worked
Once it’s live, go to search.google.com/test/rich-results, paste in your website URL, and run the test. It’ll tell you whether Google can read your schema markup correctly.
If there are errors flagged, don’t panic - go to your own ai, paste in the error message, and ask it to fix the code. It’s usually a quick fix.
Is schema markup all I need for SEO?
Schema markup is one piece of the puzzle - a useful one, and an easy win. But it works best alongside the rest of your technical SEO setup: proper meta titles and descriptions, keyword-led content, a well-structured Google Business Profile, and a site that loads quickly on mobile.
Want to learn how to do all of it yourself?
My course, The Secrets to Getting Enquiries from Your Website, covers everything - local SEO, keywords, Google Business Profile, calls to action, trust signals - in short videos built specifically for Wix and Squarespace owners. No jargon, no overwhelm.
Want someone to do it for you instead?
If you'd rather hand it over and know it's been done properly, my Technical SEO Setup covers the lot - done for you, in one to two days. I'll review and update your full technical SEO, connect Google Analytics and Search Console, and make sure your site is set up to be found by Google and AI.
Prefer to learn how to do it yourself with some expert guidance? An SEO Power Hour (£250) might be the better fit.
