The five-minute website update that helps AI find your business

Apr 4
4 min read

Updated: Jun 10

If you’ve been hearing more about businesses showing up in AI search lately - ChatGPT, Claude, Perplexity, Google’s AI overviews - and wondering whether any of it affects your small business, the answer is: yes, a bit, and there’s one simple thing you can do about it right now. With the help of AI.

Schema markup

And it’s one of the things I add to every website I work on.

What is schema markup?

Schema markup is a small piece of code - you don’t need to understand it or write it yourself - that you add to your website to give Google and AI tools very clear, structured information about your business website. Adding it makes your pages eligible for rich results and improve how LLMs (like Claude, ChatGPT) process your content.

Things like: what kind of business you are, where you’re based, what you offer, your opening hours, your phone number.

Without it, Google has to work this out from your website content. It usually can - but it sometimes gets it wrong, or misses things, or simply deprioritises you in favour of a competitor who has made it easier.

With schema markup, you’re making it explicit. Here’s what I am. Here’s where I am. Here’s what I do.

Why schema markup matters for AI search specifically

When someone asks ChatGPT, Claude or Perplexity to recommend a business - “find me a bookkeeper near Haslemere” or “who does Wix websites in Surrey” - those tools are pulling from structured data as well as general web content.

Schema markup makes it more likely that your business shows up in those results accurately and clearly.

It’s not a guarantee. AI search is still evolving fast. But adding schema markup is a simple, low-effort step that improves your chances - and it costs you nothing except twenty minutes of your time.

How can I create schema markup?

I've built a free tool that does it for you - no coding, no jargon, just your business details and a block of ready-to-paste code at the end.

The free tool I have created below is available free to site members. It takes 30 seconds to sign up - no payment, just your email address and name. As a member you'll get access to all my exclusive marketing resources, tools and guides to help improve your website.